Dubai Properties

Dubai Properties is a wholly owned subsidiary of Dubai Holding — the strategic investment conglomerate wholly owned by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai — established in 2002 with a mandate to develop world-class residential communities, mixed-use urban destinations, and landmark real estate projects that contribute to Dubai's vision of becoming the world's most liveable, most vibrant, and most globally attractive city. As part of the Dubai Holding family — which includes Jumeirah Group, Dubai Holding Asset Management, TECOM Group, and a broad portfolio of strategic UAE assets — Dubai Properties benefits from the extraordinary financial stability, strategic land access, government backing, and organizational capability of one of the most powerful and most diversified investment groups in the Middle East. Dubai Properties' development philosophy is rooted in a genuine and deeply held commitment to community — a belief that great residential development is not merely about building homes but about creating neighborhoods of genuine character, communities of authentic cohesion, and places of lasting liveability where residents of every nationality, every life stage, and every lifestyle preference can find a home that truly fits their life and a community that genuinely enriches their daily experience. This community-first philosophy has guided every major Dubai Properties development — from the extraordinary scale and waterfront drama of Jumeirah Beach Residence to the family-friendly green spaces and villa lifestyle of Mudon and Villanova, the Mediterranean charm of Serena, and the urban energy and canal-front sophistication of Business Bay. Dubai Properties has delivered well over 20,000 residential units across Dubai's most strategically important communities — creating a delivery track record of remarkable consistency, a community management capability of genuine excellence, and a brand reputation for quality, reliability, and customer care that has earned it the trust and loyalty of hundreds of thousands of Dubai residents and investors across more than two decades of consistent community development. In 2026, Dubai Properties is at an exciting and ambitious chapter in its development story — expanding its community portfolio, launching new phases across its most popular masterplans, and continuing to deliver the quality, reliability, and community excellence that have defined the Dubai Properties brand since its founding.

• Founded: 2002

• Parent Company: Dubai Holding — wholly owned by HH Sheikh Mohammed bin Rashid Al Maktoum

• Headquarters: Dubai, UAE

• Ownership: Government-backed — Dubai Holding subsidiary

• Total Delivered Units: 20,000+

• Development Philosophy: Community-first master-planned residential development

• Signature Communities: Jumeirah Beach Residence (JBR), Business Bay, Mudon, Villanova, Serena, La Vie, Marasi Business Bay

• Primary Markets: Affordable family, mid-market residential, premium waterfront, urban mixed-use

• Dubai Holding Siblings: Jumeirah Group, TECOM Group, Dubai Holding Asset Management

Dubai Properties develops across the full residential spectrum — from affordable family apartments to premium waterfront luxury:

• Affordable Family Apartments — Dubai Properties' most accessible residential product — well-designed and community-rich apartments across Dubailand's most established and most family-friendly communities

• Townhouses — Dubai Properties' most popular family product — generously planned and beautifully finished townhouses within Serena, Villanova, and Mudon offering the suburban lifestyle quality that Dubai's large family residential market demands

• Villas — Dubai Properties' premium family product — spacious standalone villas within Mudon and Villanova offering the privacy, garden space, and community lifestyle that makes Dubai's villa communities among the most sought-after residential destinations in the emirate

• Luxury Waterfront Apartments — Dubai Properties' premium residential product — spectacular canal-front and waterfront luxury apartments within La Vie and Marasi Business Bay offering extraordinary Dubai Canal views and premium urban lifestyle

• Mixed-Use Urban Residences — Dubai Properties' urban residential product within Business Bay — sophisticated apartments within one of Dubai's most active and most internationally recognized mixed-use urban districts

• Branded & Premium Residences — Dubai Properties' most exclusive product — select branded and ultra-premium residences within the developer's most coveted waterfront and canal-front addresses

Jumeirah Beach Residence — JBR Jumeirah Beach Residence is Dubai Properties' most iconic, most celebrated, and most globally recognized residential achievement — a landmark 40-tower waterfront residential mega-development stretching 1.7 km along the JBR shoreline that is home to over 15,000 residents and has established itself as one of the world's most vibrant, most visited, and most genuinely beloved urban beach communities. Developed between 2002 and 2010, JBR was the world's largest single-phase residential development at the time of its construction — an extraordinary feat of planning, engineering, and community creation that transformed a stretch of empty Dubai coastline into one of the most internationally recognized, most visited, and most investment-significant residential destinations in the entire Middle East. The Walk at JBR — the iconic pedestrian promenade that runs the full length of the development — is one of Dubai's most beloved public spaces, home to hundreds of restaurants, cafes, retail boutiques, and leisure destinations that generate millions of annual visitors and create the extraordinary community vitality that makes JBR one of the most consistently in-demand and most investment-defensible residential addresses in the emirate.

Business Bay Business Bay is Dubai Properties' most ambitious and most transformative urban development achievement — a visionary mixed-use urban district on the Dubai Canal that has grown from a master-planned concept into one of the emirate's most active, most densely populated, and most internationally recognized business and residential hubs. Home to hundreds of corporate headquarters, thousands of businesses, dozens of luxury hotels, and a rapidly growing residential population of over 50,000 residents, Business Bay is Dubai's most genuinely urban and most cosmopolitan district — a place of extraordinary energy, connectivity, and economic vitality that attracts the most ambitious businesses and the most dynamic residential community in the emirate. For property investors, Business Bay offers some of Dubai's most compelling investment fundamentals — strong and growing rental demand from the district's large and expanding professional population, excellent Metro connectivity, Dubai Canal waterfront access, Downtown Dubai adjacency, and a continuously improving community infrastructure that is rapidly closing the lifestyle gap with Downtown Dubai.

Mudon Mudon is Dubai Properties' most beloved and most established family villa community — a beautifully conceived and generously scaled master-planned villa and townhouse community in Dubailand offering 3, 4, and 5-bedroom villas and townhouses within a lushly landscaped and community-rich environment of parks, cycling tracks, children's play areas, community pools, retail centers, and excellent school access. Home to a large and genuinely diverse international residential community, Mudon is consistently rated as one of Dubai's most liveable, most family-friendly, and most community-cohesive residential destinations — a place where residents genuinely know their neighbors, where children play freely in safe and green environments, and where the quality of everyday community life consistently exceeds expectations. Mudon villas and townhouses start from AED 1.8 million — offering exceptional value for the community quality, green space generosity, and family lifestyle richness that Mudon delivers.

Villanova Villanova is Dubai Properties' largest and most rapidly growing family villa and townhouse masterplan — an expansive and beautifully designed residential community in Dubailand offering 3, 4, and 5-bedroom townhouses and villas across multiple sub-community phases — La Rosa, Amaranta, Hawthorn, Mimosa, and more — within a Mediterranean-inspired community environment of terracotta roofs, lush landscaping, community pools, retail amenities, and excellent school access. One of Dubai's most consistently popular and most rapidly selling family residential destinations, Villanova has attracted a large and loyal buyer following driven by its exceptional value proposition — generous villa and townhouse floor plans, community-rich amenities, Mediterranean lifestyle identity, and Dubai Properties' trusted brand — at price points that represent exceptional value relative to comparable family villa product across the broader Dubai market.

Serena Serena is Dubai Properties' charming and intimate Mediterranean-inspired townhouse community in Dubailand — a beautifully conceived residential neighborhood of 3 and 4-bedroom townhouses arranged around a community retail center, community pools, children's play areas, and lush landscaped gardens within a warm and genuinely community-spirited residential environment. Serena's Mediterranean design identity — terracotta roofs, warm render facades, shaded walkways, and richly planted communal gardens — creates a residential character of extraordinary charm and liveability that has made it one of Dubai's most loved and most recommended affordable family communities. Townhouses in Serena are now predominantly available on the secondary market — offering investors a rare opportunity to acquire well-established, fully delivered, and immediately income-generating townhouse assets in one of Dubai's most consistently in-demand family residential communities.

La Vie — Dubai Canal La Vie is Dubai Properties' most premium and most design-ambitious residential development — a stunning luxury apartment tower on the Dubai Canal waterfront offering spectacular canal, city skyline, and Arabian Gulf views from one of Dubai's most coveted and most rapidly appreciating waterfront addresses. Offering 1, 2, 3, and 4-bedroom luxury apartments and penthouses from AED 1.8 million, La Vie combines Dubai Canal's extraordinary waterfront lifestyle — waterway promenades, luxury dining, canal boat activity, and the visual drama of the city skyline reflected in the canal's waters — with Dubai Properties' trusted brand, delivery integrity, and community management excellence.

Marasi Business Bay Marasi Business Bay is Dubai Properties' extraordinary canal-front mixed-use development in Business Bay — a landmark waterfront district featuring luxury residential towers, a superyacht marina, premium hotels, waterfront dining and retail, and some of the most spectacular Dubai Canal and Downtown Dubai skyline views available from any Business Bay address. Marasi is the most premium and most visually spectacular component of the Business Bay masterplan — creating a waterfront destination of genuine global ambition and lifestyle richness that is rapidly establishing itself as one of Dubai's most talked-about and most coveted luxury addresses.

Villanova — Active Phases

• La Rosa 9, Hawthorn 2, and additional active phases across the Villanova masterplan

• Property types: 3, 4, and 5-bedroom townhouses and villas

• Starting price: AED 1.6 million+

• Location: Dubailand, Dubai

• Status: Active sales / Under construction

Mudon Al Ranim — Active Phases

• The latest and most nature-rich phase of the beloved Mudon masterplan — featuring Mudon's most generously landscaped and most park-fronting villa and townhouse product

• Property types: 3, 4, and 5-bedroom villas and townhouses

• Starting price: AED 2 million+

• Location: Mudon, Dubailand, Dubai

• Status: Active sales / Under construction

La Vie — Dubai Canal

• Luxury canal-front apartment tower in the heart of the Dubai Canal waterfront

• Property types: 1, 2, 3, and 4-bedroom luxury apartments, penthouses

• Starting price: AED 1.8 million+

• Location: Dubai Canal, Dubai

• Status: Active sales / Under construction

Marasi Business Bay — Active Phases

• Premium canal-front mixed-use residential towers within the Marasi superyacht marina district

• Property types: 1, 2, and 3-bedroom luxury apartments

• Starting price: AED 1.5 million+

• Location: Marasi Business Bay, Dubai Canal

• Status: Active sales

1. Government-Backed Security — Dubai Holding Ownership Dubai Properties is a wholly owned subsidiary of Dubai Holding — the strategic investment conglomerate directly owned by HH Sheikh Mohammed bin Rashid Al Maktoum. This government ownership provides financial stability, land access, regulatory support, and investment security of the absolute highest order — representing the most secure and most trusted developer backing available in the Dubai off-plan residential market. Every Dubai Properties investment is backed by the full force of the Dubai government's commitment, resources, and long-term vision.

2. JBR — One of the World's Most Iconic & Most Investment-Defensible Addresses Dubai Properties' creation of Jumeirah Beach Residence — the world's most famous waterfront residential community — establishes a legacy of community creation capability that no private developer can match. JBR properties consistently deliver some of Dubai's strongest rental yields (7–9% for studios and 1-bedroom apartments), strongest occupancy rates, and most liquid secondary markets — making JBR one of the most consistently reliable and most investment-defensible residential addresses in the entire Middle East.

3. Villanova & Mudon — Dubai's Most Value-Rich Family Villa Investment Dubai Properties' family villa communities — Villanova and Mudon — offer some of the most compelling value-for-money family residential investment propositions in the Dubai market — delivering generous floor plans, community-rich amenities, established school access, and Dubai Properties' trusted brand at price points that consistently represent exceptional value relative to comparable family villa product in more premium Dubai communities.

4. Dubai Canal — La Vie & Marasi's Waterfront Appreciation Story Dubai Properties' extraordinary Dubai Canal portfolio — La Vie and Marasi Business Bay — gives investors direct access to the most powerful and most sustained waterfront appreciation story in the current Dubai residential market. The Dubai Canal's 3.2 km waterfront is rapidly establishing itself as one of the emirate's most coveted and most internationally recognized luxury residential addresses — and Dubai Properties' canal-front assets occupy some of the most premium and most view-advantaged positions on this extraordinary waterway.

5. 20,000+ Unit Delivery Track Record — Proven at Scale Dubai Properties' extraordinary delivery track record — over 20,000 residential units delivered across more than two decades of consistent community development — provides off-plan investors with a level of delivery confidence and track record validation that only the most established and most experienced developers in the Dubai market can offer.

6. Community Management Excellence Dubai Properties manages its delivered communities to a standard of genuine excellence — maintaining the community infrastructure, green spaces, amenities, and resident services that sustain community quality, residential desirability, and investment values over the long term. Well-managed communities consistently outperform poorly managed ones in both rental demand and capital appreciation — and Dubai Properties' community management capability is one of its most enduring and most commercially valuable competitive advantages.

7. Business Bay — Dubai's Most Dynamic Investment District Dubai Properties' foundational role in creating Business Bay — now home to over 50,000 residents and hundreds of corporate headquarters — has established the district as one of Dubai's most consistently in-demand and most rapidly growing residential investment markets, delivering strong rental yields of 6–8% and consistent capital appreciation driven by the district's extraordinary economic vitality, Metro connectivity, and continuously improving lifestyle infrastructure.

8. Exceptional Value Across Every Price Point Dubai Properties' extraordinarily diverse and carefully structured residential portfolio — from AED 1.6 million Villanova townhouses and AED 2 million Mudon villas to AED 1.8 million canal-front La Vie luxury apartments and AED 5 million+ Marasi Business Bay premium waterfront residences — delivers exceptional value, community quality, and investment defensibility across every price point and every buyer profile in the Dubai residential market. No other major Dubai developer offers the same breadth of price range, community diversity, and investment quality across a portfolio of entirely government-backed and entirely community-proven residential assets.

9. Strong & Consistent Rental Yields Across the Portfolio Dubai Properties communities consistently deliver strong gross rental yields across the portfolio — with JBR studios and 1-bedroom apartments delivering 7–9%, Business Bay apartments delivering 6–8%, Mudon and Villanova townhouses delivering 5–7%, and La Vie and Marasi canal-front apartments delivering 5–7% alongside powerful capital appreciation. The breadth and consistency of Dubai Properties' rental yield performance across communities, property types, and price points reflects the developer's extraordinary community quality, prime location portfolio, and the powerful and sustained rental demand generated by Dubai's large and growing professional, family, and expatriate residential population.

10. Golden Visa Eligibility Across the Premium Portfolio Dubai Properties' growing premium residential portfolio — La Vie, Marasi Business Bay, select Mudon and Villanova villas, and Bluewaters-adjacent JBR assets — provides multiple clear and accessible pathways to UAE 10-year Golden Visa eligibility at the AED 2 million qualifying threshold, giving international investors access to the extraordinary lifestyle, residency, business establishment, and family sponsorship benefits of one of the world's most attractive and most generous long-term residency programs alongside a world-class investment asset backed by the full force of the Dubai government.