Arada

Arada is a privately owned UAE-based real estate development company founded in 2017 as a joint venture between HH Sheikh Sultan bin Ahmad Al Qasimi — a member of Sharjah's ruling family — and KBW Investments, the UAE-based investment holding company of Prince Khaled bin Alwaleed bin Talal, the son of Saudi billionaire Prince Alwaleed bin Talal. This extraordinary founding partnership — combining Sharjah royal family backing with the financial firepower and international networks of one of the Arab world's most prominent investment dynasties — gave Arada an immediate and powerful institutional credibility, government alignment, and strategic market access that few new developers anywhere in the world could claim at inception. Arada was established with an explicit and ambitious mandate: to develop world-class master-planned residential communities that would fundamentally elevate the quality, design, and lifestyle ambition of residential development in Sharjah and the broader Northern Emirates — communities that would attract residents, investors, and families who had previously defaulted to Dubai for their residential needs by offering a genuinely competitive and in many ways superior lifestyle and value proposition. The company's debut project — Aljada in Sharjah — was announced in 2017 and immediately established Arada as a developer of extraordinary ambition and capability, presenting a 24 million sq ft masterplan of breathtaking scale and design sophistication that positioned Sharjah's residential market on an entirely new trajectory. In the years since, Arada has added Masaar — a stunning forest community in Sharjah — and Jouri Hills in Dubai's Jumeirah Golf Estates to its portfolio, while simultaneously scaling Aljada into one of the UAE's most active and rapidly maturing residential masterplans. In 2026, Arada has delivered over 8,000 homes, has an active pipeline of over 50,000 units, and is widely regarded as the most transformative residential developer in the Northern Emirates corridor — a company that has genuinely changed the conversation about Sharjah real estate and that is only accelerating its growth and ambition.

• Founded: 2017

• Founders: HH Sheikh Sultan bin Ahmad Al Qasimi & Prince Khaled bin Alwaleed bin Talal (KBW Investments)

• CEO: Ahmed Alkhoshaibi

• Headquarters: Sharjah, UAE

• Ownership: Privately owned joint venture

• Total Delivered Homes: 8,000+

• Active Pipeline: 50,000+ units

• Flagship Masterplan: Aljada — 24 million sq ft in Sharjah

• Forest Community: Masaar — Sharjah's first forest-themed residential masterplan

• Dubai Project: Jouri Hills — Jumeirah Golf Estates, Dubai

• Awards: Multiple Best Developer, Best Masterplan, and Best Community Design awards across UAE

Arada develops across a thoughtfully curated residential portfolio — spanning affordable apartments to premium villas within beautifully designed masterplans:

• Studios & 1-Bedroom Apartments — Arada's most accessible and highest-yielding investment product — well-finished, design-forward apartments within Aljada's residential clusters offering some of the most competitive entry prices of any master-planned UAE community

• 2 & 3-Bedroom Apartments — Spacious family-sized apartments within Aljada's diverse residential portfolio — popular with families and professionals seeking a high-quality community lifestyle at highly accessible Sharjah price points

• 3 & 4-Bedroom Townhouses — Arada's most popular and transacted product type — premium townhouses within Aljada and Masaar featuring private gardens, community pool access, and the beautifully landscaped masterplan environments that are Arada's defining lifestyle signature

• 4 & 5-Bedroom Villas — Arada's premium villa offering within Masaar and Jouri Hills — standalone luxury residences with private pools, generous gardens, and the forest and golf course settings that give these communities their extraordinary lifestyle premium

• Luxury Villas — Jouri Hills — Arada's most premium residential product — ultra-luxury golf course-fronting villas within Jumeirah Golf Estates, Dubai, offering the developer's finest construction standards, most spectacular settings, and highest price points

Arada operates across three primary development formats:

Large-Scale Urban Masterplans Arada's most ambitious and defining development format — vast, self-contained urban destinations with comprehensive lifestyle infrastructure, retail, education, healthcare, and entertainment. Example: Aljada — 24 million sq ft in Sharjah — Arada's flagship and most transformative project.

Nature & Forest Communities Arada's pioneering nature-immersive residential format — communities built within and around natural forest environments, green corridors, and outdoor lifestyle infrastructure. Example: Masaar — Sharjah's first and most celebrated forest-themed residential community.

Premium Golf Communities Arada's Dubai-based premium residential format — luxury villa communities within world-class golf course settings. Example: Jouri Hills — Jumeirah Golf Estates, Dubai.

Arada maintains an active and highly subscribed off-plan development pipeline across its masterplans:

Aljada — Sharjah

• Arada's flagship and most transformative masterplan — a 24 million sq ft mixed-use urban destination in the heart of New Sharjah, featuring residential, retail, hospitality, education, healthcare, and entertainment components of extraordinary scale and ambition

• Sub-communities: Naseej District, East Village, Madar (family entertainment), Central Hub, Nest (student housing), healthcare and educational facilities

• Property types: Studios, 1, 2, and 3-bedroom apartments, 3 and 4-bedroom townhouses

• Starting price: AED 400,000+

• Location: New Sharjah, UAE

Masaar — Sharjah

• Arada's most celebrated and design-acclaimed project — Sharjah's first and only forest-themed residential community, built around 50,000 trees and a stunning network of forest trails, cycling paths, and green open spaces

• Sub-communities: Kaya, Ayla, Anwa, Valo, Reya, Robinia

• Property types: 3, 4, and 5-bedroom townhouses and villas

• Starting price: AED 1.4 million+

• Location: Tilal City, Sharjah

Jouri Hills — Dubai

• Arada's premium Dubai entry — a collection of ultra-luxury 4, 5, and 6-bedroom standalone villas within the world-renowned Jumeirah Golf Estates community, set against the backdrop of the Earth and Fire championship golf courses

• Property types: 4, 5, and 6-bedroom luxury villas

• Starting price: AED 6 million+

• Location: Jumeirah Golf Estates, Dubai

Aljada — Naseej District

• Arada's arts and culture-inspired residential sub-community within Aljada — featuring beautifully designed apartments and townhouses organized around a curated arts and cultural hub

• Property types: Studios, 1 and 2-bedroom apartments

• Starting price: AED 400,000+

• Location: Aljada, Sharjah

Aljada — East Village

• Arada's sports and active lifestyle-inspired residential sub-community within Aljada — featuring apartments and townhouses centered around a world-class sports and fitness hub

• Property types: 1 and 2-bedroom apartments, 3-bedroom townhouses

• Starting price: AED 550,000+

• Location: Aljada, Sharjah

Arada offers a uniquely compelling and differentiated investment proposition in the UAE residential market — one built on masterplan vision, design excellence, royal backing, and the extraordinary value arbitrage between Sharjah and Dubai residential pricing:

1. Royal & Institutional Backing — The UAE's Most Powerful Developer Credential Arada's founding partnership between HH Sheikh Sultan bin Ahmad Al Qasimi and KBW Investments provides the developer with a level of institutional credibility, government alignment, and strategic backing that is extraordinarily rare for a developer of its age and size. This royal and institutional pedigree gives Arada investors a delivery confidence and long-term development commitment that is the foundation of sound UAE real estate investment.

2. Sharjah-Dubai Price Arbitrage — The UAE's Most Compelling Value Opportunity Arada's Sharjah masterplans — Aljada and Masaar — offer a world-class master-planned community lifestyle at price points that are typically 40–60% below comparable Dubai communities. A family that would pay AED 3–4 million for a 4-bedroom townhouse in a comparable Dubai community can acquire an equivalent or superior Arada product for AED 1.4–2 million in Masaar — one of the most compelling residential value arbitrage opportunities in the entire UAE market.

3. Aljada — Sharjah's Most Transformative Urban Project Aljada is not merely a residential development — it is the most significant urban transformation project in Sharjah's modern history, a 24 million sq ft masterplan that is fundamentally reshaping the emirate's residential landscape, attracting new residents and investors, and creating a ripple effect of value appreciation across the entire New Sharjah corridor. Buying into Aljada at this stage of its development trajectory is the equivalent of buying into Downtown Dubai in its early development years.

4. Masaar — A Genuinely Unique Forest Living Concept Masaar's forest-themed residential concept — built around 50,000 trees and a stunning network of forest trails, cycling paths, and green open spaces — is genuinely unique in the UAE residential market and creates a lifestyle premium and community identity that cannot be replicated or manufactured by conventional developers. The forest living concept resonates powerfully with the growing global demographic of buyers who prioritize nature, wellness, and biophilic living — a trend that is only accelerating in 2026.

5. Jouri Hills — Dubai Ultra-Luxury at Competitive Price Points Jouri Hills' position within Jumeirah Golf Estates — one of Dubai's most prestigious and globally recognized golf communities — delivers world-class Dubai golf course villa living at price points that represent genuine value relative to comparable Emirates Hills and Dubai Hills Estate properties. For buyers seeking premium Dubai villa investment within a world-class golf community setting, Jouri Hills is one of 2026's most compelling opportunities.

6. Sharjah's Improving Infrastructure & Connectivity Sharjah's ongoing and accelerating infrastructure investment program — including road network improvements, planned Metro connectivity, and the broader development of the New Sharjah corridor — is progressively narrowing the connectivity and infrastructure gap with Dubai, creating a sustained and compounding property value appreciation tailwind for all Arada properties within the emirate.

7. UAE's Strongest Rental Yield Differential Arada properties in Sharjah deliver some of the UAE's strongest gross rental yields — typically 7–9% — driven by the significant price differential between Sharjah purchase prices and Dubai-comparable rental rates, and the growing tenant population drawn to Arada's masterplan communities by their exceptional lifestyle offering and increasingly competitive Dubai commute times.

8. Design Excellence & Award-Winning Architecture Arada's commitment to design excellence — working with internationally recognized architects, landscape designers, and urban planners — produces communities of genuine beauty and visual sophistication that create a lasting desirability premium and differentiate Arada properties from the functional but uninspired residential stock that dominates much of the Northern Emirates market.

9. Community Infrastructure Investment Arada's masterplans are underpinned by genuine and substantial community infrastructure investment — schools, healthcare, retail, entertainment, parks, and sports facilities — that creates the self-contained lifestyle ecosystem that sustains long-term residential demand and progressively appreciating property values as the community matures.

10. Early Mover Advantage Arada's masterplans — particularly Aljada — are still in active development with significant phases yet to be delivered. Buyers who enter now are acquiring at prices that reflect the community's current stage of maturity rather than its ultimate destination value — creating the same early mover appreciation dynamic that rewarded early buyers in Dubai's most successful masterplans.

What makes an Arada community visibly and experientially different:

• Masterplan Scale & Ambition — Arada thinks in cities, not buildings — its masterplans are designed as complete urban destinations with the full spectrum of residential, commercial, retail, educational, healthcare, and entertainment infrastructure

• Forest & Nature Integration — Masaar — 50,000 trees, forest trail networks, cycling paths, and green corridors that create a genuinely immersive natural living environment unique in the UAE

• Arts & Culture Programming — Aljada Naseej — A dedicated arts and cultural district within Aljada featuring galleries, performance spaces, and creative community programming that gives the masterplan a cultural depth rarely found in UAE residential developments

• World-Class Entertainment — Madar — Aljada's family entertainment hub featuring a skatepark, outdoor cinema, children's attractions, and a growing calendar of community events

• Golf Course Integration — Jouri Hills — Earth and Fire championship golf course frontage within one of the world's most recognized and prestigious golf communities

• Wellness & Active Lifestyle Infrastructure — Cycling tracks, jogging paths, sports courts, and outdoor fitness facilities integrated throughout every Arada masterplan

• Design-Forward Architecture — Internationally curated architectural design language that elevates the visual quality and identity of every Arada community above the Northern Emirates market norm

ALJADA — SHARJAH (24 Million Sq Ft Master-Planned Urban Destination — New Sharjah)

Aljada is Arada's flagship and most transformative masterplan — one of the largest and most ambitious mixed-use urban developments in the history of the Northern Emirates. The community is organized into multiple distinct residential, commercial, retail, entertainment, education, and healthcare sub-districts:

Residential Sub-Communities:

• Aljada — Naseej District Phase 1

• Aljada — Naseej District Phase 2

• Aljada — Naseej District Phase 3

• Aljada — Naseej District Phase 4

• Aljada — East Village Phase 1

• Aljada — East Village Phase 2

• Aljada — East Village Phase 3

• Aljada — Sarab 1

• Aljada — Sarab 2

• Aljada — Jad

• Aljada — Rehan

• Aljada — Rayhan

• Aljada — Nawayef West

• Aljada — Nawayef East

• Aljada — Central Park Residences

• Aljada — Boulevard Residences

• Aljada — Gate Residences

Commercial, Retail & Lifestyle:

• Aljada — Madar (Family Entertainment Destination)

  • Skatepark

  • Outdoor Cinema

  • Children's Play Zones

  • Food & Beverage Hub

  • Event & Festival Spaces

• Aljada — Central Hub (Retail & Dining Boulevard)

• Aljada — Naseej Arts & Culture District

  • Galleries & Exhibition Spaces

  • Performance Venues

  • Creative Studios & Co-working

• Aljada — East Village Sports Hub

  • Multi-sport courts

  • Padel tennis

  • Outdoor gym

  • Running & cycling tracks

Education & Healthcare:

• Aljada — University District (American University of Sharjah adjacency)

• Aljada — Nest (Purpose-Built Student Housing)

• Aljada — International School

• Aljada — Medical & Healthcare Hub

• Aljada — Pharmacy & Clinic Network

Hospitality:

• Aljada — Wyndham Grand Sharjah

• Aljada — Holiday Inn Express

• Aljada — Future Hotel Sites (planned)

MASAAR — SHARJAH (Sharjah's First & Only Forest-Themed Residential Masterplan — Tilal City)

Masaar is Arada's most design-acclaimed and internationally celebrated community — built around 50,000 trees, a stunning network of forest trails, cycling paths, and green open spaces that create the UAE's most immersive and genuinely nature-integrated residential living experience:

• Masaar — Kaya

  • 3 and 4-bedroom townhouses

  • First Masaar phase — fully delivered and occupied

  • Starting price: AED 1.4 million

• Masaar — Ayla

  • 3 and 4-bedroom townhouses

  • Beautifully landscaped cluster layouts with forest trail access

  • Starting price: AED 1.5 million

• Masaar — Anwa

  • 3 and 4-bedroom townhouses

  • Premium cluster positioning with enhanced green corridor views

  • Starting price: AED 1.6 million

• Masaar — Valo

  • 4 and 5-bedroom townhouses and villas

  • Larger format family product with more generous plot sizes

  • Starting price: AED 1.8 million

• Masaar — Reya

  • 4 and 5-bedroom villas

  • Premium standalone villa product within the forest masterplan

  • Starting price: AED 2.2 million

• Masaar — Robinia

  • 4 and 5-bedroom villas

  • Masaar's most premium and largest villa phase — named after the Robinia tree

  • Starting price: AED 2.5 million

• Masaar — Future Phases (Announced)

  • Additional villa and townhouse phases planned across the remaining Masaar masterplan

  • Property types: 3, 4, and 5-bedroom townhouses and villas

  • Pricing: TBA at launch

Masaar Community Infrastructure:

• 50,000 trees across the entire masterplan

• 8 km forest trail network

• Dedicated cycling tracks throughout the community

• Community clubhouse and swimming pool

• Children's play areas and outdoor recreational facilities

• Outdoor fitness stations and yoga pavilions

• Community mosque

• Retail and F&B hub at community entrance

JOURI HILLS — DUBAI (Jumeirah Golf Estates, Dubai)

Jouri Hills is Arada's premium Dubai villa community — a collection of ultra-luxury standalone villas within the world-renowned Jumeirah Golf Estates, set against the backdrop of the Earth and Fire championship golf courses that host the DP World Tour's season-ending event:

• Jouri Hills — Phase 1

  • 4 and 5-bedroom luxury villas

  • Golf course and community views

  • Starting price: AED 6 million

  • Status: Delivered / Near completion

• Jouri Hills — Phase 2

  • 4, 5, and 6-bedroom luxury villas

  • Enhanced golf course frontage positions

  • Starting price: AED 7 million

  • Status: Under construction

• Jouri Hills — Phase 3

  • 5 and 6-bedroom ultra-luxury villas and mansions

  • Jouri Hills' most premium and largest plot sizes

  • Starting price: AED 9 million

  • Status: Active sales

Jouri Hills Community Features:

• Jumeirah Golf Estates Earth & Fire championship golf course access

• Jumeirah Golf Estates clubhouse — pool, restaurants, pro shop, fitness

• 24-hour gated security throughout

• Beautifully landscaped community parks and green corridors

• Children's play areas

• Cycling and jogging tracks connecting to the broader JGE network

• Community retail and F&B within Jumeirah Golf Estates

UPCOMING & ANNOUNCED ARADA PROJECTS (2026)

Arada has signaled its intention to expand its development footprint beyond its current three masterplans — with the following directions confirmed or strongly anticipated:

• New Sharjah Masterplan (TBA) — Arada has indicated plans for a third Sharjah masterplan — expected to build on the success of Aljada and Masaar with a new community concept in the broader New Sharjah corridor

• Dubai Expansion — Following the success of Jouri Hills, Arada has confirmed its intention to expand its Dubai development portfolio with additional projects beyond Jumeirah Golf Estates

• Waterfront Community (Sharjah) — Market intelligence and Arada's stated growth strategy point toward a potential Sharjah waterfront residential project leveraging the emirate's extensive coastline and creek network

• Affordable Housing Initiative — Arada has indicated interest in developing a dedicated affordable housing product targeting the large working and middle-income population of the broader Northern Emirates corridor